Under their freshly launched New Chapter initiative, Africell Uganda has unveiled a new set of voice and data bundles.

After 5 years of operation in Uganda, Africell recently launched the New Chapter campaign which aims at setting a new course in extending digital inclusion to all Uganda communities.

In the next five years, more focus will be on increasing their product market share through bringing and providing convenient, quality, affordable access to communication services to everyone.

In an effort to extend quality and affordable services to everyone, the company has revised its voice bundles to offer a whole new set of affordable package for daily and weekly purchases.

NEW DATA BUNDLES

During a presser convened at their office, Africell officials launched the new ’voice and data bundle which is dubbed ‘Unbeatable bundles’.

New Africell Daily data bundles

Price            Data

UGX 250        25 MB

UGX 500       50 MB

UGX 1,000    150 MB

UGX 2,000    350 MB

UGX 3,000    600 MB

UGX 5,000    1.2 GB

UGX 20,000   unlimited

Daily purchases

Price           Duration

UGX 100      3 minutes

UGX 250       10 minutes

UGX 500       25 minutes

UGX 1,000    75 minutes

UGX 1,25      Unlimited call bundles and an

extra 25 MB data

Daily purchases

Price (UGX) On-net    Off-net   SMS   Data

 (UGX)                   mins        mins               (MB)

500                      20              2           20       20

750                       30             3           30       50

1,000                    50             5             50       100

2,000                  150            15             150      300

This is just a sneak peek into Africell’s juicy package which they are calling ‘Unbeatable bundles’.  The offer extends to even the monthly, weekly and other bundles. Unbeatable bundles means More data, More Voice, More saving.

Among the juicy offers in the bundle; You can get unlimited internet for 24 hours for UGX 20,000/- . Most offers are a couple of GBs more than the competition.

Africell Uganda New Look

NEW LOOK

The new look really adds a more youthful appeal and is inspired by the company’s targets to have the biggest market share among the millennial generation of Uganda.

Other changes

Tagline

In the new chapter the brand’s tagline has changed from ‘Don’t be Cheated’ to ‘Connecting Communities’.

New Africell Simcard

The New Africell SIM cards will be at UGX 2000/=. The SIM cards are preloaded with UGX 1000/= of airtime which is valid for 7 days from the time of activating the SIM card. Africell promises free 200 MB of data, 200 on-net messages and 200 Africell voice minutes upon the first recharge of an activated SIM card.

Africell has been the only operator in Uganda to offer its SIM cards at no cost. However, that has come to an end as the telecom will no longer offer their SIM cards freely

Chief Commercial Officer Mr Neeraj Gala (Left) reaffirmed Africell’s commitment to improving the experience of all its customers, starting with providing the best value in communication solutions.

“As a digital company, our main purpose is to provide an enabling environment that will enhance our customers to pursue their goals. The first step in creating this environment is the creation of value for customers through quality communication and affordable offers. With this package that we have been preparing for 3 months now, we will give our customers just that; a chance to experience quality communications in data and voice at the most affordable rates in town” – AfriCell’s Chief Commercial Officer, Mr Neeraj Gala

AfriCell Chief Executive Officer, Mr Ziad Daoud (Right) — “Connecting Communities is at the heart of Africell’s new chapter.”

“To achieve this worthy goal, Africell Uganda is reshaping itself to be nearer its customers wherever they are, continuously delivering better value through a planned extension of our network coverage and a significant increase of our shops and services centres.” – Chief Executive Officer, Mr Ziad Daoud

All the existing customers can access these bundles by dialing *133#. To access Africell Uganda voice bundles, you have to dial *134# to start enjoying the best value offers that include both on-net and off-net minutes. Africell Uganda limited has the third biggest market share in the telecom industry in Uganda behind the two big players; Airtel Uganda and MTN Uganda. Over the time they have showed that they can innovatively compete especially in the internet service provision docket. They have over 2 million customers.

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