One of the things that make a good logo is the story behind it. In the year 2019, Uganda’s biggest fashion news site – Fashion Pit is one of those brands that have an untold interesting expendiscous story about their fresh looks. Their new logo was created through a collaboration between the Growth Office and the Fashion Pit team.
While speaking to sparkling new, the Creative Director of Fashion Pit Uganda – Nyiiro Nasif (Sipho Uganda) opened up about how the makeover wasn’t planned.
“Our new grand makeover just like many of the great re-branding expeditions in history wasn’t planned. This transformation is inspired by a photo taken at office sometime back. The logo went through a number of iterations before finalization. The ideas were crazy”
This is what Daaki Joshua – the team leader of the Growth Office said about the logo,
It was during one of those rare break away session at ‘the growth office’ where we challenge ourselves in creative thinking. One of the teammates brings out a photo and talks about Sipho’s symbolic glasses and bam! A new idea was born.
Ms. Slivia – The head of operations at the Growth ,Office mentioned that “This iconic logo is meant to commemorate Sipho’s second nomination at the ASFAs 2019. We needed something that perfectly resonates with him, and this is perfect.”
The Growth Office is a youth led branding, marketing and communications firm. These creative moguls are behind the branding for projects like the popular Rolex Festival, #3DaysOfAdventure, Hangout4Charity etc.
Fashion Pit is Uganda’s leading fashion site. They are two times ASFAs nominees who have redifined coverage on fashion and style. Check them out on www.fashionpit.ug
You’ve seen these famous logos countless times over your life, as they represent many well-known brands around the world. But how well do you know their secrets? With the purpose of a logo to be a single visual element that brings familiarity to the brand’s product, companies go through a carefully selected creation process for them. This could be to influence the psychology of consumers, represent their core values, or some other mysterious meaning. Although you see these popular logos and rarely think about why they look the way they do, there is a deep-rooted meaning behind each of them.
These are no longer just a visual symbols, they’re now icons that people touch. Humans have always communicated in visuals, from ancient cave drawings to marking a nation’s coins with symbols of that country. As commerce began, signs were used by businesses and guilds to identify them.
One of the earliest examples of corporate branding emerged as the result of the trade between the East and the West: The interlocking VOC logo of the Vereenigde Oost-Indische Companies, or Dutch East India Company. The company adorned its ships, flags, maps, and cannons with its logo, turning it into a potent symbol of colonial power and domination of East-West trading routes for nearly 190 years. Shell’s logo is one of the oldest corporate logos in the world.
Corporate logos really began to take off in the 19th century, along with the rapid ascent of industrialism, consumerism, and global trade. Companies that still use logos created in the late 1800s include Twinings Tea, Prudential, Levi Strauss & Co., and Heinz. Other logos, like the ones for Shell Oil and Ford Motor Company date back to the early years of their respective industries.
Today, company logos are everywhere, some with interesting features or colorful histories. The Bell lager logo, for example, features an arrow that is cleverly hidden in plain sight, meant to symbolize the delivery company’s logistics speed and accuracy.
Many of us don’t even consider what these logos mean beyond the fact that they represent some of our favorite brands. But what we don’t realize is that many of them have a deeply rooted meaning hidden in or behind the famous symbol, and in this article we’ll uncover them.